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| For 2011 we wanted a fresh, iconic and inspiring
campaign. Read how we created it with help from
the legendary illustrator Robert McGinnis. |
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Robert is known for his illustrations of over 1200
paperback book covers and most famously for his
Breakfast at Tiffany’s poster, Barbarella and illustrations
for several James Bond films.
The theme of the ellesse illustrations is Italian nostalgia
with paintings set in four different iconic locations around
Italy. Each painting represents “La Vita ellesse” the
ellesse dolce vita lifestyle of passion,
freedom and
romance.
The Spring image is set in a
Portofino Tennis Club
overlooking the Harbour.
Here people come and play
after a hectic season on the
slopes of Cortina. Its clay
courts are set in the picturesque
gardens of a 15th
century villa. With ellesse seen as the
ultimate “Italian
Tennis Brand” it seemed only natural to
use the
Portofino Tennis Club as the backdrop.
This is the first of four so come back for updates. |
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